Yellow Ideas Blog

This Saturday, the first Hong Kong APPLE STORE will open! Located at Central, between the IFC Building and the Star Ferry Terminals, the two-storey store will count more than 300 sales persons and advisers to serve and help APPEL fans and curious people.

P.S.: On Saturday 24th Oct., the 3rd Shanghai APPLE STORE will open. It should be the biggest APPEL STORE in the world.

Picture taken last Wednesday in Hong Kong.

In the metro (MTR) of Honk Kong you can find a lot of things sold in

This give me the idea of a mental fluidité exercice. Imagine, as much as possible, items (and services!) that could be sold in vending machines in your city. In France some bakeries sell the famous French baguettes in such machines. So what else ?

Picture taken in Tai Koo Station on Wednesday

SUGAR, the EAST HOTEL roof deck is a great place to have a creative conversation with friends or colleagues: located at the 32nd floor, this terrace offers an inspiring view on the bay, good music, comfortable seats and cool atmosphere. I appreciate particularly the simplicity in design.

Everything’s there – at the 32nd floor – for inspiration. Probably one of the best creative after-work places in Hong Kong.

Picture taken yesterday at SUGAR/EAST HOTEL at 7:30 pm.

Next Thursday – Sept. 8th -,  I leave Barcelona, where I live,  for a three weeks Asia Creativity Tour.

As the last years, I will deliver two-day Creativity & Innovation Seminars in Singapore, Hong Kong and Shanghai.

I will be back on Oct. 2. Sure I will bring back the incredible energy and enthusiasm typical for the Far East.

Get a YELLOW IDEA-NOTEBOOK from Yellow Ideas this summer. For free !

It’s the best place to write and develop your yellow ideas and projects.

P.S.: What’s a “yellow idea” ? It’s an impossible idea … that you will one day make happen one.

A red idea is a real breakthrough, a green idea is an improvement and a blue idea is a very simple to implement.

To receive your YELLOW IDEA-NOTEBOOK, write us at mark.raison@yellowideas.com.

We wish you an insightful summer!

Today customers are difficult to understand.  Some oxymorons could perhaps lead us to a better understanding …

Are today customers …

-          Chaotic planners

-          Spending savers

-          Friendly enemies

-          Monomaniac multitaskers

-          Local world citizens

-          Rich poor’s

-          Passionate ignorant

-          Inconsistent fanatics

-          Serious players

-          Baby adults

-          Street luxury addicts?

The new book of Guy Kawasaki is there ! « Enchantment. The Art of Changing Hearts, Minds, and Actions ».

This book could be seen as a practical guide for those who want to enchant in our world of social networks. The past “Chief Evangelist” of APPEL makes an exciting summary of do & don’t in todays society.

This is a great book for people who makes – or dream to – great things. Guy Kawasaki gives very concrete advices and examples on crucial issues:

How to prepare?
How to launch a great idea?
How to overcome blocks and resistances?
How to create “enchantment”?
How to make it last?

So probably you’re asking yourselve « what does Kawasaki mean by enchantment ?». It’s the process that enchants people by a service, a product, an organization or an idea.

Some personal examples?

My I-Pad offers me a daily enchantment.

I’ve seen the Gran Canyon for the first time thirty years ago; it’s still an enchantment in my life.

The Chateau’Form are old French castels and farms transformed into training and convention centers. Every time I facilitate a meeting or training I’m enchanted by the beauty, tha calm and the uniqueness of the place.

For Guy Kawasaki, enchantment is a skill, people, teams and organization can learn and cultivate. At the end it’s what makes the real difference.

I wish you an enchanting week!

KAWASAKI Guy, Enchantment, Portfolio/Penguin Books, 2011, ISBN 978-1-59184-379-5.

Since 2002, The World Creativity Week takes place from April 15th to 21th. Why does it start on April 15^th? Because it’s a price of creativity’s birthday: Leonardo da Vinci (April 15th 1452- May 2nd 1519).

What will happen during this World Creativity Week? What YOU will undertake! In your company, institution, school or community take the opportunity of making something different, original, creative. To be creative means to believe that things can be changed, that we can change the world, that we have to tackle the status quo. Creative people know that the impossible exists to be challenged.

In 2010, people from almost 50 countries were involved World Creativity Week. These people are convinced, as I’m, “that there’s no time like the present to create a better future”. Make it happen!

The annual TED Conference is a wonderful source of inspiration on technology, entertainment and design, business, sciences and global issues. It also helps us to understand the creative process of creators, scientists, business people and artists.

In the next weeks you will discover here ten very challenging speeches that will enrich your understanding of creativity.

Let’s start with the author of the world bestseller “Eat, Pray, Love”, Elizabeth Gilbert on  ‘Nurturing creativity’

For more than a decade, Sir James Dyson is the icon of industrial creativity in Great Britain. DUAL CYCLONE, his bagless vacuum cleaner has build his reputation – and his financial prosperity .

The wheelbarrow BALLBARROW (1974) with the incredible orange ball, AIRBLADE (2006), the revolutionary hand-dryer and his last AIR MULTIPLYER (2009), a blade less fan, are other fantastic inventions.

But what are the secrets of Dyson’s success ? Discover them here !