The 3 main threats for Apple and Steve Jobs
Great article on Steve Jobs and Apple in the last FAST COMPANY issue : « The invincible Apple : 10 lessons from the coolest company anywhere ».
What are these 10 lessons?
1. Go into your cave
2. It’s OK to be the king
3. Transcend orthodoxy
4. Just say no
5. Serve your customer. No, really.
6. Everything is marketing
7. Kill the past
8. Turn feedback into inspiration
9. Don’t invent, reinvent
10. Play your own clock
What dangers is facing Apple in the short run? To my opinion, there’ re three major obstacles: “Starbuckisation”, “Toyotisation” and “Benettonisation”
Starbuckisation: how could Apple remain exclusive if everybody uses its products? How could Apple move from “fans” to “clients”?
Toyotisation: how could Apple manage high speed growth at engineering and manufacturing level?
Benettonisation: how could Apple guarantee the turnover and the profitability of almost 300 stores with fashionable products? What will happen to the stores if every two years there’s no breakthrough innovation to sell to millions of clients?
The next months will be crucial for Apple. Does Steve have the answers to Apple’s three major challenges?
Source: FAST COMPANY, July/August 2010, The invincible Apple, pages 70-76 and 112-113.
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